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Tag:
consumerism
Hope Under Strain: The Psychology of The Constrained Consumer
December 26, 2025
As optimism declines, Australians are building resilience and agency. This article explores the “Hope Under Strain” trend shaping 2026.
The Subscription Economy: Who’s Subscribing and Why
October 7, 2025
Subscriptions reshape ownership, offering access and convenience while revealing trends in generational consumer habits
How Consumers Behave: From Baby Boomers to Gen Alpha
May 19, 2025
Understanding generational consumer behaviour is key to crafting targeted marketing strategies, writes Mark McCrindle.